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The web site states the following, "com we are all about the History of the American Pit Bull Terrier." We noticed that the web page also said " If material depicting dogfighting history is offensive to you do not order these historical materials from our web site." It also said " And we will reply promptly. W e also buy and trade historical items,. We want to make clear our stand on modern day dog fighting. We do not condone andor encourage anyone to use any dog for the purpose of fighting! Thank you, APBT Books. THE ALL AMERICAN ALL PURPOSE BREED." The header had APBT as the highest ranking optimized keyword. This keyword is followed by American Pit bull Terrier which isn't as urgent as APBT.